Customer Value

Customers of Vicks VapoRub seek the following:

1. A cold rub

2. One stop relief from cold symptoms

         a. Clearing blocked nose

         b. Cough relief

         c. Body ache relief

         d. Head ache relief.

         e. Relaxing muscle stiffness

         f. Easing breathing difficulty.

3. Convenient - small size, easy to carry, readily available

4. Affordable
5. Other Benefits - less greasy and smells better

At this stage, there is little differentiation between Vicks and its competitors.